Project Overview
Carole's School of Music in Troy, Michigan has been teaching piano to students of all ages for over 30 years. With roughly 60 active students, Carole needed a web presence that could communicate her teaching philosophy, showcase her unique point system and recital program, and make it easy for new families to reach out.

Challenge
The existing site was built on a basic template that undersold the depth and warmth of the program. It lacked visual appeal and didn't clearly communicate what made Carole's approach different from other local instructors — particularly her competitive point system and Michigan Music Festival involvement.

Our Approach
We built a clean, welcoming site structured around Carole's three core strengths — decades of experience, a fun and competitive learning environment, and real-world performance opportunities. Contact information, hours, and a lead capture form were prioritized to convert visiting parents into inquiries quickly.

Results

• Professional online presence for a 30+ year local music institution

• Clear communication of unique program differentiators

• Contact form and Google Maps integration for easy family outreach

• Mobile-optimized for parents searching for piano lessons on the go